I. YAKOVLEV CHUVASH STATE PEDAGOGICAL UNIVERSITY BULLETIN

political discourse, category of evaluation, metaphorical model, metaphor, implicitness

In this article, metaphorical models and metaphors as lexical ways of implementing implicit assessment in print media are considered and analyzed using political media discourse as an example in order to reveal their pragmatic potential. The research material includes media texts of the online version of the Süddeutsche Zeitung newspaper published from November 2024 to February 2025, since this time period is characterized by the collapse of the ruling traffic-light coalition in Germany and the beginning of early elections to the Bundestag. The total volume of the studied units is 86 online articles, the main characters of which are German Chancellor Olaf Scholz, and Chancellor candidates - Friedrich Merz, and former Federal Finance Minister Christian Lindner. The relevance of this study is due to the increasing frequency of use of political metaphors in German media and, as a consequence, the need for a detailed linguistic analysis of metaphorical models in German political media discourse. The analysis of the research corpus uses the following research methods: the continuous sampling method, contextual and semantic analysis, as well as stylistic analysis, which determined the role of stylistic means in achieving a pragmatic effect. As a result, it was found that metaphors are a powerful tool for implementing implicit evaluation in German-language newspaper articles, especially in political discourse. They allow journalists to convey complex ideas and emotions in a vivid and often emotional way, without resorting to explicit judgments.

Zimina, Evgenia Aleksandrovna – Candidate of Philology, Associate Professor of the Department of German Language, Moscow State Institute of International Relations (University) of the MFA of Russia, Moscow, Russia, https://orcid.org/0000-0003-4883-0153, e.a.zimina@my.mgimo.ru